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How to promote your brand in social networks

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It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.

Created: 07/27/2010 • 509080 view(s) • Date of speech: 04/21/2010 • Label: AdTech,Brand,Social • Language: English • City of the speech: San Francisco See the conference in details




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Loic Le Meur

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Loic Le Meur    Blog Rss Facebook Twitter Linked In CrunchBase YouTube Channel Foursquare Other

Based in San Francisco, I am an entrepreneur and a blogger. I just started my fifth startup, Seesmic, a community driven video social software. I am blogging every day a video on about (almost) everything I do as I start Seesmic, I also constantly post short thoughts to twitter and often my pictures on Flickr. I also organize every year in Paris the conference LeWeb3 that gathers more than a thousand bloggers and entrepreneurs from 40 countries on Dec 11 and 12.

Country or city of residence: San Francisco
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