Edwards joined NIKE in 1992 as a Regional Marketing Manager and has held senior marketing positions in the Americas, the Europe/Middle East/Africa region, the U.S. and Global Brand Management. During his career he has led some of the brand’s most significant breakthrough innovations, including spearheading the creation of Nike+. Edwards helped transform the digital landscape and position Nike as a leader in the use of social media to connect with consumers.
Prior to NIKE, Mr. Edwards was with the Colgate-Palmolive Company.