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#social
How to promote your brand in social networks
Loic Le Meur (loic) - 04/21/2010
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
The Impact Of Social Content On e-Commerce
Tim Hughes (timothychughes) - 03/17/2010
- What role do social objects and search play in the online purchasing decision? - How can you harness social content to benefit e-commerce outcomes? - What impact does social media have in powering conversion rates and increasing sales?
The Facebook Era
Clara Shih (clarashih) - 05/05/2010
Clara helped kick off the Social CRM movement in 2007 with her Faceconnector application, which integrates Facebook and Salesforce CRM. She is author of the newly released bestseller, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff about Facebook and Twitter for business, which has been featured in The New York Times, Entrepreneur Magazine, CRM Magazine, and is being used as a textbook at Stanford and Harvard Business School.
Enterprise Social Software
Carlos Diaz (carlosdiaz) - 02/04/2008
Enterprise Social Software with Carlos Diaz, founder and CEO of blueKiwi, February 4, 2008. Interviewed by Per Karlsson. Filmed by Adrian Johnson.
Pourquoi un RSE ?
Carlos Diaz (carlosdiaz) - 11/26/2009
Carlos Diaz nous explique l'intérêt d'un réseau social professionnel pour les entreprises à l'occasion d'un Buzz & Breakfast.
Gründerszene Interview mit Jens Begemann von wooga
Jens Begemann (begemann) - 03/16/2010
Gründerszene Interview mit wooga Gründer und Geschäftsführer Jens Begemann.
Google e a Web Social - Patrick Chanezon
Patrick Chanezon (chanezon) - 06/29/2009
Entenda como o Google quer colaborar na Web Social com Patrick Chanezon.
LinkedIn seminar - Cannes Lions 2009
Kevin Eyres (kevineyres) - 07/09/2009
Kevin Eyres discusses how marketing professionals can be successful in 'The New World of Work' and how they can help their companies better connect and engage with their customers in more meaningful ways.
Disrupt Backstage: Jason Goldman of Twitter
Jason Goldman (goldman) - 12/06/2010
Twitter's VP of Product Jason Goldman speaks with MG Siegler backstage at TC Disrupt SF
You might not care... Lift Asia09
Benjamin Joffe (benjaminjoffe) - 09/15/2009
You might not care about social media but social media cares about you. Social media specialist Benjamin Joffe has been living in China for the past decade and is an acute observer of social media in South Asia, working with western companies trying to enter this huge market. In this talk he shows how Asia's leading countries offer fascinating examples of emerging behaviors that might help the Internet evolve from a broadcast media to a global consciousness. Distributed by Tubemogul.
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