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#phatic
kevinmarks
kevinmarks
Publics, Flow, Phatic, Tummeling and Out-groups
Kevin Marks (kevinmarks) - 12/09/2009
Do we really use too many buzzwords? Right now, “real-time”. Some words Kevin has found useful to describe the new web. Flow: the stream metaphor. Faces: we expect faces. Making the face bigger makes the information more relevant. A large part of our brain is about faces. Phatic: an action that is designed for social interaction, grooming purposes, not to communicate content. Following: not assuming that all relations are bi-directional. Basic pattern of the web. Hyperlinks go in one direction. This is what allowed the web to scale to the size it is. Very powerful in a social context too. Semi-overlapping publics: not just “one” public space, which is an invention of mass media. We all see a different web. We have different publics. Mutual media: all these networks are ways of making sense of the world, filtering the web for each other to make it more interesting. Small world networks: it’s easy for information to flow through these networks, and there are also long-range links, so we