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#liars

All Marketers are Liars
Seth Godin (seth) - 02/22/2006 Video in English

Video in English

without slides

Here is a very good and entertaining video wih Seth Godin, the author of six bestsellers, most recently, All Marketers are Liars. The video is a part of the Authors@Google series. The bottomline: Be personal & relevant and most of all: Tell a story - don't sell blue boxes! It's amazing how many companies and advertisers that still don't understand that.

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