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#godin
Seth Godin Explains Why You Need a Tribe
Seth Godin (seth) - 02/01/2009
Enjoyed this conversation with Seth Godin around tribes and why we all need one, how we should be the best in the world at what we do. Seth also answers why he is not on Twitter. TED 2009 february 2009.
All Marketers are Liars
Seth Godin (seth) - 02/22/2006
Here is a very good and entertaining video wih Seth Godin, the author of six bestsellers, most recently, All Marketers are Liars. The video is a part of the Authors@Google series. The bottomline: Be personal & relevant and most of all: Tell a story - don't sell blue boxes! It's amazing how many companies and advertisers that still don't understand that.
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